McLuhan, Marshall, et al.  Gutenberg Galaxy. the Making of Typographic Man. University of Toronto press, 1962.

A nomadic society cannot experience enclosed space. (p. 73)

Primitivism has become the vulgar cliche of much modern art and speculation. (p. 77)

The Economist. Nomads at last. Apr 10th 2008

In the 1960s and 70s Herbert Marshall McLuhan, the most influential media and communications theorist ever, pictured nomads zipping around at great speed, using facilities on the road and all but dispensing with their homes.

McLuhan, Marshall. Understanding media: The extensions of man. MIT press, 1994.

If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness?

The telephone: speech without walls. The phonograph: music hall without walls. The photograph: museum without walls. The electric light: space without walls. The movie, radio and TV: classroom without walls. Man the food-gatherer reappears incongruously as information- gatherer. In this role, electronic man is no less a nomad than his Paleolithic ancestors.

The global network enables us to react to the world as a whole.

“The Agenbite of Outwit”, McLuhan Studies, Volume 1 Issue 2, January 1998

When we put our central nervous system outside us we returned to the primal nomadic state.

Digital Nomads: The Rise of a New Species. 13 Jan 2016. 원문보기

Marshall McLuhan, probably the most important and influential media scientist of all time, dreamed of a world in which people, enabled by technology, would move seamlessly through time and space, without being bound to a single location. He called them “nomads.” About 20 years later, Tsugio Makimoto and David Manners published a book in which the term “digital nomad” was used for the first time. They also envisioned a world full of crazy technologies where people’s work would be detached from a set time and space.

Makimoto, Tsugio, and David Manners. Digital nomad. Wiley, 1997.


류한승(국립현대미술관 학예연구사). “유목주의 연구 – 들뢰즈와 가타리를 중심으로” 원문보기

1. 서론

최근 언론과 문화계에서는 우리시대를 해석하는 하나의 문화코드로 ‘유목주의’를 말하고 있다. 작년 대선 과정에서의 ‘노사모’, 월드컵 때의 ‘붉은악마’, 미군 장갑차 희생 여중생 추모 촛불시위 등을 하나의 ‘노마드’ 운동으로 연결시키고 있다.

더불어 휴대폰과 노트북 등 디지털 통신장비에 힘입어 이동하면서 어디서든 접속할 수 있는 신 인류를 ‘디지털 노마드족’이라 칭하고 있으며, 심지어 자신의 뜻에 따라 직업을 자유롭게 바꾸고 개척하는 사람을 ‘잡노마드족’이라 부르고 있다.

유목을 언급할 때 마샬 맥루한(Marshall McLuhan), 자크 아탈리(Jacques Attali), 군둘라 엥리슈(Gundula Englisch) 등이 논의되고 있지만, 프랑스의 질 들뢰즈(1925-1995, Gilles Deleuze)와 펠릭스 가타리(1930-1992, Felix Guattari)가 실질적으로 유목주의를 철학적·사회학적으로 심도 있게 연구·발전시켰다고 볼 수 있다.