Foundation Strategy Group (2014). Shared value in extractives. In: Next-Gen CSR, Next-Gen corporate Social responsibility and shared value forum. Calgary, AB, 13 Feb 2014. Boston: FSG. 원문보기

자료정리: 김예영

Shared Value is About More than Redistribution, and Can Include Many Aspects of Company Performance

Shared Value IS NOT… Shared Value must GO BEYOND… Shared Value IS…
Philanthropy

Compliance with regulation Reputation management

Adherence to International codes of ethics

Personal values

 Government relations

Community engagement

Community / social investment

Collaborations

 Investments in community problems and deficits that lower operational costs or improve productivity

Investments to improve the enabling environment for the business in the long term

Solutions to societal issues in the surrounding communities that are scalable and self-sustaining

Addressing Barriers to Shared Value Can Allow a Company’s Portfolio to Evolve to a Set of Activities that Enable and Create Shared Value

Philanthropy Corporate Social Responsibility Shared Value
•Fund development of health clinics in rural communities surrounding company operations •Partner with NGO to develop community-wide HIV/AIDS program •Start a comprehensive HIV/AIDS program that measurably reduces workforce mortality and creates improved productivity and retention
•Improve access to capital, market data, and business training to local micro-entrepreneurs •Provide management training and market connections for local suppliers
•Support research on regional economic development opportunities •Build a cluster around the company

•Take a leadership role in driving broad-based economic development in the region by connecting regional players to business operations

Why Aren’t More Companies Moving Toward a Shared Value Approach to Social Engagement?

5 Challenges Impede Shared Value Creation

  1. Organization: Structures, reporting lines, incentives, and measurement systems do not incorporate societal issues
  2. Measurement: The full long-term benefits often are not incorporated into operational planning
  3. Replication: Strong examples of shared value are difficult to replicate in other geographies
  4. Collaboration: Companies are reluctant to engage in collaborations – a critical tool for achieving shared value
  5. Government Intervention: Governments can either inhibit shared value via regulatory or tax disincentives, or miss opportunities to accelerate shared value

There Are Five Key Enablers in Moving to Shared Value Strategies

1.Establish Social Purpose

Define a social purpose that links societal input and business success

Embed that link into shared value company strategy

2. Define Social Need

Understand underlying social conditions and how to address them

3. Measure Shared Value

Measure progress against both business and social outcomes

4. Create Supporting Org Structure

Adapt organizational structure, reporting lines, processes, and incentives to encourage shared value approaches

5. Co-Create with External Stakeholders

Enlist external stakeholder partners to help address community challenges