The company’s initial silence led to conflicting media coverage: one news article claimed, “Chairman Lee was walking with some help as he arrived at Soonchunhyang University Hospital”; while another article reported on one same day, “Lee suffered cardiac arrest before he arrived at the hospital.” Then one online media said, “Chairman Lee passed away on the morning of May 16.” Samsung warned future lawsuit unless the online media should withdraw the article. These talks about critical condition finally made Yoon Soon-bong, president of SMC, step in to calm down the rumors; now the company’s official blog, twitter and facebook accounts all stress ‘steady recovery.’