Porter, M. E. (2013). Strategy and Shared Value: Innovation and Growth in an Era of Constrained Resources. In: Agrivision 2013. Noordwijk aan Zee, The Netherlands, 19 June 2013. Boston: Harvard Business School. 원문보기
자료정리: 김예영
What Do We Mean by a Strategy?
Strategy is different than aspirations
–“Our strategy is to be #1 or #2…”
–“Our strategy is to grow…”
–“Our strategy is to provide superior returns to our shareholders…”
Strategy is more than a particular action
–“Our strategy is to merge…”
–“… internationalize…”
–“… consolidate the industry…”
–“…double our R&D budget…”
Strategy is not the same as vision / values
–“Our strategy is to serve our customers and communities meeting the highest standards of integrity…”
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Strategy defines the company’s distinctive approach to competing and the competitive advantages on which it will be based