Porter, M. E. (2013). Strategy and Shared Value: Innovation and Growth in an Era of Constrained Resources. In: Agrivision 2013. Noordwijk aan Zee, The Netherlands, 19 June 2013. Boston: Harvard Business School. 원문보기

자료정리: 김예영

What Do We Mean by a Strategy?

Strategy is different than aspirations

“Our strategy is to be #1 or #2…”

“Our strategy is to grow…”

“Our strategy is to provide superior returns to our shareholders…”

Strategy is more than a particular action

“Our strategy is to merge…”

“… internationalize…”

“… consolidate the industry…”

“…double our R&D budget…”

Strategy is not the same as vision / values

“Our strategy is to serve our customers and communities meeting the highest standards of integrity…”

Strategy defines the company’s distinctive approach to competing and the competitive advantages on which it will be based