[data] Strategy and Shared Value: Innovation and Growth in an Era of Constrained Resources. Porter 2013

Porter, M. E. (2013). Strategy and Shared Value: Innovation and Growth in an Era of Constrained Resources. In: Agrivision 2013. Noordwijk aan Zee, The Netherlands, 19 June 2013. Boston: Harvard Business School. 원문보기

자료정리: 김예영

What Do We Mean by a Strategy?

Strategy is different than aspirations

–“Our strategy is to be #1 or #2…”

–“Our strategy is to grow…”

–“Our strategy is to provide superior returns to our shareholders…”

Strategy is more than a particular action

–“Our strategy is to merge…”

–“… internationalize…”

–“… consolidate the industry…”

–“…double our R&D budget…”

Strategy is not the same as vision / values

–“Our strategy is to serve our customers and communities meeting the highest standards of integrity…”

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Strategy defines the company’s distinctive approach to competing and the competitive advantages on which it will be based