Porter, M. E. (2012). New Opportunities for Company Performance and Purpose: Creating Shared Value. In: Discovery Invest Leadership Summit. Johannesburg, South Africa, 30 August 2012. Boston: Harvard Business School.

자료정리: 김예영

The Concept of Shared Value

Shared Value: Corporate policies and practices that enhance the competitive advantage and profitability of the company while simultaneously advancing social and economic conditions in the communities in which it sells and operates

Shared Value IS:

‒ Creating economic value by creating societal value

‒ Using capitalism to address social problems

‒ Solutions to social problems that are scalable and self-sustaining

Shared Value is NOT:

‒ Sharing the value already created (philanthropy)

‒ Acting based on strong personal values and ethical standards

Balancing stakeholder interests

‒ Avoiding harm and protecting reputation