비지니스위크와 인터브랜드가 함께 선정한 “세계 100대 브랜드의 홍보슬로건”이다. 한번 찬찬히 음미해볼 가치가 있다. 하나하나가 촌철살인이다.  원본보기

Advertising Slogans of Business Week/Interbrand’s Top 100 Global Brands

“Now we have the Business Week Top 100 Global Brands (produced with Interbrand — BW August 6, 2001), we thought it would be interesting to take a look at the advertising taglines of such a significant collection.”

The Advertising Slogans
of the Business Week/Interbrand Top 100 Global Brands
1 COCA-COLA Life tastes good.
2 MICROSOFT Where do you want to go today?
3 IBM And that’s when it hits you. You’re ready for IBM.
4 GE We bring good things to life.
5 NOKIA Connecting people.
6 INTEL The centre of your digital world.
7 DISNEY Come and live the magic.
8 FORD Better ideas. Driven by you.
9 McDONALD’S Did somebody say McDonalds?
Now… ”We love to see you smile’
10 AT&T Boundless
11 MARLBORO Marlboro Country.
12 MERCEDES Follow whoever you are.
13 CITIBANK Where money lives.
14 TOYOTA The car in front is a Toyota.
15 HEWLETT-PACKARD Invent.
16 CISCO SYSTEMS Empowering the Internet generation.
17 AMERICAN EXPRESS Don’t leave home without it.
18 GILLETTE Innovation is Gillette.
19 MERRILL LYNCH Ask Merrill
20 SONY Change the way you see the world.
21 HONDA Independent thinking. (also: ‘Simplify.’)
22 BMW The ultimate driving machine.
23 NESCAFE Awaken your senses.
24 COMPAQ Inspiration technology.
25 ORACLE Oracle software powers the internet.
26 BUDWEISER True. (Also ‘This Bud’s for you.’)
27 KODAK Share moments. Share life.
28 MERCK It’s your future. Be there.
29 NINTENDO Feel everything.
30 PFIZER Life is our life’s work.
31 GAP Gap Denim. Wear it now.
32 DELL Connecting to your needs.
33 GOLDMAN SACHS Minds. Wide open.
34 NIKE Just do it.
35 VOLKSWAGEN Drivers wanted.
36 ERICSSON Make yourself heard.
37 HEINZ Mine’s gotta have Heinz.
38 LOUIS VUITTON The spirit of travel.
39 KELLOGG’S Have you woken up to Kellogg’s corn flakes?
40 MTV We’re watching.
41 CANON Imaging across networks.
42 SAMSUNG Everyone’s invited.
43 SAP The best-run e-businesses run SAP.
44 PEPSI The joy of Pepsi.
45 XEROX The digital document company.
46 IKEA Make a fresh start.
47 PIZZA HUT Great pizzas. Great times.
48 HARLEY-DAVIDSON The legend rolls on.
49 APPLE Think different.
50 GUCCI The hand of Gucci.
51 KFC No one does chicken like KFC.
52 REUTERS For people in the know.
53 SUN MICROSYSTEMS Take it to the nth.
54 KLEENEX Thank goodness for Kleenex.
55 PHILIPS Let’s make things better.
56 COLGATE The world leader in oral care.
57 WRIGLEY’S For a cleaner whiter smile.
58 AOL So easy to use, no wonder we’re the world’s No.1.
59 YAHOO! Do you Yahoo?
60 AVON Let’s talk.
61 CHANEL Share the fantasy.
62 DURACELL The most powerful alkaline battery in the world.
63 BOEING One destination. A world of solutions.
64 TEXAS INSTRUMENTS The world leader in DSP and analog.
65 KRAFT You know you want it.
66 MOTOROLA Intelligence everywhere.
67 LEVI’S Originality – Integrity – Innovation.
68 TIME Both sides of the story explored weekly.
69 ROLEX Perpetual spirit.
70 ADIDAS Long live sport.
71 HERTZ Suddenly, you’re free again.
72 PANASONIC Just slightly ahead of our time.
73 TIFFANY America’s house of design since 1837.
74 BP Beyond petroleum.
75 BACARDI Latin spirit in every one.
76 AMAZON.COM A real company in a virtual world.
77 SHELL Moving at the speed of life.
78 SMIRNOFF There’s vodka and then there’s Smirnoff.
79 MOET & CHANDON L’esprit Moït & Chandon.
80 BURGER KING It’s all about the burgers.
81 MOBIL Exceed. Why compromise.
82 HEINEKEN It’s all about the beer.
83 THE WALL STREET JOURNAL Adventures in capitalism.
84 BARBIE Gotta B …
85 POLO/RALPH LAUREN Active headquarters.
86 FEDEX This is a job for FedEx.
87 NIVEA It helps protect your skin.
88 STARBUCKS Your home from home.
89 JOHNNIE WALKER Keep walking.
90 JACK DANIELS Some things never change. Jack Daniel’s is one of them.
91 ARMANI Designs for the face.
92 PAMPERS We’re right behind you. Every step of the way.
93 ABSOLUT Absolut revealed.
94 GUINNESS Good things come to those who wait.
95 FINANCIAL TIMES No FT, no comment.
96 HILTON It happens at the Hilton.
97 CARLSBERG Probably the best beer in the world.
98 SIEMENS Be inspired.
99 SWATCH Time is what you make of it.
100 BENETTON United colors of Benetton