비지니스위크와 인터브랜드가 함께 선정한 “세계 100대 브랜드의 홍보슬로건”이다. 한번 찬찬히 음미해볼 가치가 있다. 하나하나가 촌철살인이다. 원본보기
Advertising Slogans of Business Week/Interbrand’s Top 100 Global Brands
“Now we have the Business Week Top 100 Global Brands (produced with Interbrand — BW August 6, 2001), we thought it would be interesting to take a look at the advertising taglines of such a significant collection.”
| The Advertising Slogans of the Business Week/Interbrand Top 100 Global Brands |
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| 1 | COCA-COLA | Life tastes good. |
| 2 | MICROSOFT | Where do you want to go today? |
| 3 | IBM | And that’s when it hits you. You’re ready for IBM. |
| 4 | GE | We bring good things to life. |
| 5 | NOKIA | Connecting people. |
| 6 | INTEL | The centre of your digital world. |
| 7 | DISNEY | Come and live the magic. |
| 8 | FORD | Better ideas. Driven by you. |
| 9 | McDONALD’S | Did somebody say McDonalds? Now… ”We love to see you smile’ |
| 10 | AT&T | Boundless |
| 11 | MARLBORO | Marlboro Country. |
| 12 | MERCEDES | Follow whoever you are. |
| 13 | CITIBANK | Where money lives. |
| 14 | TOYOTA | The car in front is a Toyota. |
| 15 | HEWLETT-PACKARD | Invent. |
| 16 | CISCO SYSTEMS | Empowering the Internet generation. |
| 17 | AMERICAN EXPRESS | Don’t leave home without it. |
| 18 | GILLETTE | Innovation is Gillette. |
| 19 | MERRILL LYNCH | Ask Merrill |
| 20 | SONY | Change the way you see the world. |
| 21 | HONDA | Independent thinking. (also: ‘Simplify.’) |
| 22 | BMW | The ultimate driving machine. |
| 23 | NESCAFE | Awaken your senses. |
| 24 | COMPAQ | Inspiration technology. |
| 25 | ORACLE | Oracle software powers the internet. |
| 26 | BUDWEISER | True. (Also ‘This Bud’s for you.’) |
| 27 | KODAK | Share moments. Share life. |
| 28 | MERCK | It’s your future. Be there. |
| 29 | NINTENDO | Feel everything. |
| 30 | PFIZER | Life is our life’s work. |
| 31 | GAP | Gap Denim. Wear it now. |
| 32 | DELL | Connecting to your needs. |
| 33 | GOLDMAN SACHS | Minds. Wide open. |
| 34 | NIKE | Just do it. |
| 35 | VOLKSWAGEN | Drivers wanted. |
| 36 | ERICSSON | Make yourself heard. |
| 37 | HEINZ | Mine’s gotta have Heinz. |
| 38 | LOUIS VUITTON | The spirit of travel. |
| 39 | KELLOGG’S | Have you woken up to Kellogg’s corn flakes? |
| 40 | MTV | We’re watching. |
| 41 | CANON | Imaging across networks. |
| 42 | SAMSUNG | Everyone’s invited. |
| 43 | SAP | The best-run e-businesses run SAP. |
| 44 | PEPSI | The joy of Pepsi. |
| 45 | XEROX | The digital document company. |
| 46 | IKEA | Make a fresh start. |
| 47 | PIZZA HUT | Great pizzas. Great times. |
| 48 | HARLEY-DAVIDSON | The legend rolls on. |
| 49 | APPLE | Think different. |
| 50 | GUCCI | The hand of Gucci. |
| 51 | KFC | No one does chicken like KFC. |
| 52 | REUTERS | For people in the know. |
| 53 | SUN MICROSYSTEMS | Take it to the nth. |
| 54 | KLEENEX | Thank goodness for Kleenex. |
| 55 | PHILIPS | Let’s make things better. |
| 56 | COLGATE | The world leader in oral care. |
| 57 | WRIGLEY’S | For a cleaner whiter smile. |
| 58 | AOL | So easy to use, no wonder we’re the world’s No.1. |
| 59 | YAHOO! | Do you Yahoo? |
| 60 | AVON | Let’s talk. |
| 61 | CHANEL | Share the fantasy. |
| 62 | DURACELL | The most powerful alkaline battery in the world. |
| 63 | BOEING | One destination. A world of solutions. |
| 64 | TEXAS INSTRUMENTS | The world leader in DSP and analog. |
| 65 | KRAFT | You know you want it. |
| 66 | MOTOROLA | Intelligence everywhere. |
| 67 | LEVI’S | Originality – Integrity – Innovation. |
| 68 | TIME | Both sides of the story explored weekly. |
| 69 | ROLEX | Perpetual spirit. |
| 70 | ADIDAS | Long live sport. |
| 71 | HERTZ | Suddenly, you’re free again. |
| 72 | PANASONIC | Just slightly ahead of our time. |
| 73 | TIFFANY | America’s house of design since 1837. |
| 74 | BP | Beyond petroleum. |
| 75 | BACARDI | Latin spirit in every one. |
| 76 | AMAZON.COM | A real company in a virtual world. |
| 77 | SHELL | Moving at the speed of life. |
| 78 | SMIRNOFF | There’s vodka and then there’s Smirnoff. |
| 79 | MOET & CHANDON | L’esprit Moït & Chandon. |
| 80 | BURGER KING | It’s all about the burgers. |
| 81 | MOBIL | Exceed. Why compromise. |
| 82 | HEINEKEN | It’s all about the beer. |
| 83 | THE WALL STREET JOURNAL | Adventures in capitalism. |
| 84 | BARBIE | Gotta B … |
| 85 | POLO/RALPH LAUREN | Active headquarters. |
| 86 | FEDEX | This is a job for FedEx. |
| 87 | NIVEA | It helps protect your skin. |
| 88 | STARBUCKS | Your home from home. |
| 89 | JOHNNIE WALKER | Keep walking. |
| 90 | JACK DANIELS | Some things never change. Jack Daniel’s is one of them. |
| 91 | ARMANI | Designs for the face. |
| 92 | PAMPERS | We’re right behind you. Every step of the way. |
| 93 | ABSOLUT | Absolut revealed. |
| 94 | GUINNESS | Good things come to those who wait. |
| 95 | FINANCIAL TIMES | No FT, no comment. |
| 96 | HILTON | It happens at the Hilton. |
| 97 | CARLSBERG | Probably the best beer in the world. |
| 98 | SIEMENS | Be inspired. |
| 99 | SWATCH | Time is what you make of it. |
| 100 | BENETTON | United colors of Benetton |