Porter, M. E., (2012). Business and social good: What is the role of investors? In: UBS Q-SERIES conference. New York, 3 October 2012. Boston: Harvard Business School.
자료정리: 김예영
Implications for Investors: Evolving Approaches
Measuring Shared Value
- Measure the direct link between social impact and economic impact
– Line of sight
- Measures unique to the type of shared value being created
- Intentional and focused
Shared Value Measurement in Action
- Intel measured the impact of its technology on student performance in its Education Transformation Strategy
- The company achieved market leadership in the growing global market for mobile computing for K-12 education
The Purpose of Investing
- The fundamental purpose of investing is to allocate capital to companies who can earn an attractive return
- The highest societal value of investors comes from selecting companies that will use capital well, monitoring their fundamental success and intervening to improve performance
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- Shared value can multiply the societal impact of the capital invested by business
- If the investment behavior of investors increases the flow of capital to companies that create shared value, the societal purpose of investors is greatly amplified