PORTER, M. E. (2012). What is Strategy: Issues for the World Bank. In: World Bank Strategy Discussion. Washington, D.C., 2 August 2012. Boston: Harvard Business School. 원문보기
자료정리: 김예영
Defining a Strategy
Strategy is different than aspirations
– “Our strategy is to be #1 or #2…”
– “Our strategy is to be the world leader…”
– “Our strategy is to grow…”
– “Our strategy is to provide superior returns to our shareholders…”
Strategy is more than a particular action
– “Our strategy is to merge…”
– “… internationalize…”
– “… consolidate the industry…”
– “… outsource…”
– “…double our R&D budget…”
Strategy is not the same as vision / values
– “Our strategy is to advance technology for mankind …”
– “…to be ethical…”
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Strategy defines the organization’s distinctive approach to competing and the competitive advantages on which it will be based
The Goals of Social Organizations
- In business, the unifying goal is long term profitability
– Profitability measures economic value creation
- The fundamental purpose of a social enterprise is societal value creation
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- Social organizations must define their customer or customers
- The desired societal outcome for these customers must be quantified and measured
- Social organizations often pursue multiple societal outcomes, which requires multiple measured goals
- Understanding the full costs of delivering outcomes is essential to ensure that true value is being created, e.g. cost per recipient
Strategic Questions for the World Bank
- What is the purpose and measurable goals of the World Bank?
- What is unique about the World Bank versus other stakeholders?
- Who are the Bank’s customers and how should they be segmented?
- How should the World Bank create value for its chosen customer groups?
- What are the World Bank Group’s “products” and how should they be integrated and leveraged across the entire organization to serve customers?
- What organizational structure and culture will enable the World Bank to best achieve this goal?
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What underlying development model informs and integrates the activities of the World Bank in its engagement with clients?